The question most consultants failed to answer before going online and spending on marketing
they get lots of likes and clicks, but no one commits with money
CRM notification shows People filled your forms, reality shows no sales
The problem is not marketing.
This is the question you didn’t ask before doing marketing
What is my “Only I Statement”
Simply put, Proof story
The evidence for which new prospects and clients should listen to you
Example
Only I have done X and achieved X in a unique way that no one else has
“Only I taught 500 students in a dilapidated building, and the least student made C, half of them got As"
“Only I have 20 coaches paying me monthly for consultation after buying my course, and when I tried to quit, they asked if they could pay me more.”
Only I have…
Now add yours
Don’t do this
Don’t try to sell a service because someone else is making money there
They are paying those consultants for access to their raw insight, not ideas
People want to ask what your judgment will be when they are in a similar situation
Your proof story is the business you should be promoting now
Your proof stories is what you should create playbook assets around
Your proof story is what someone is trying to achieve now
That is your currency