The question most consultants failed to answer before going online and spending on marketing
they get lots of likes and clicks, but no one commits with money
CRM notification shows People filled your forms, reality shows no sales
The problem is not marketing.
This is the question you didn’t ask before doing marketing
What is my “Only I Statement”
Simply put, Proof story
The evidence for which new prospects and clients should listen to you
Example
Only I have done X and achieved X in a unique way that no one else has
“Only I taught 500 students in a dilapidated building, and the least student made C, half of them got As"
“Only I have 20 coaches paying me monthly for consultation after buying my course, and when I tried to quit, they asked if they could pay me more.”
Is cash leaking from your business?
You just read how Bob makes money. But how much margin is your own business leaving on the table?
Take the 3-minute Cashflow Forensic Audit to pinpoint your operational bottlenecks and get a detailed scorecard of your positioning, acquisition, and delivery. Completing the audit automatically reserves your free copy of the upcoming book, The Seven Money Gates—Open New Ways For Money To Enter Your Business.
Subscribe to BOB (The Business of Your Business)
The operational decisions that compound or destroy a business over 12 months. Systems, teams, margins, and leverage.