PROFIT ARCHITECTURE TOOL // BUSINESS INTELLIGENCE EDITION: JUNE 2026

Your Profit Matrix Canvas

Map your own business against the 14-Point Profit Framework. Toggle each channel to mark it as active in your model — then see which seen and unseen engines you are using, and which you are leaving on the table.

YOU Your Business

0/14 ACTIVE

Click each cell to toggle it on or off. Mark SEEN for channels your customers openly know they're paying for. Mark UNSEEN for revenue that flows quietly in the background.

THE CANVAS

Your 14-Point Profit Matrix

Each row is a profit opener. Each column is a medium (Physical or Digital). Click any cell to activate it in your model.

AGENT // OPENER PHYSICAL MEDIUM DIGITAL MEDIUM

IN PLAIN SIGHT

See how global brands use this exact matrix

Read the Apple, McDonald's, Sony, and Costco audits to understand how the world's most profitable companies layer seen and unseen revenue.

Read Brand Audits →